branding

Cerveceria Bucanero (CBSA) is the government-owned Cuban brewery with its offices located in Havana and its brewing facilities in the city of Holguin. Their brands, Cristal and Bucanero, combine to have the lions share of beer sales the Cuban beer market. Graymatter has worked with CBSA since its inception in 2004 and continues to develop new brand and POS material for their portfolio of products.

Over the years we have designed logo’s, marketing campaigns, websites and even new brands for CBSA. We have developed a strong understanding of their brand positioning and the intricacies of the Cuban market. The following is a list of some of the elements Graymatter has produced for CBSA:

    • Cristal Label Refinements
    • El Son de Cristal Campaign Material
    • Cristal 80th anniversary logo
    • Bucanero Label Refinements
    • Bucanero POS material
    • Bucanero 10th anniversary logo
    • Mayabe POS material
    • Bucanero Max POS material
    • Cacique logo & packaging design