branding

Azko Nobel, the parent company of CIL, is a leading producer of household paints in North America. They approached Graymatter in need of a Flash animation  that demonstrated the advantages of their CIL Smart3 premium paint over the competition. The graphics had to be clear and compelling so they could be used as an effective interactive sales & training tool. The 60-second spot draws upon key brand elements and uses bold vector graphics to deliver a final animation that is professional and cohesive with their brand image.

The animation can be viewed at:
http://www.youtube.com/watch?v=k4lN4YtfVPs