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Defining a Personal Trainer

Graymatter recently developed the brand identity for Define Me personal training, a company founded by Michelle Pitman. Michelle needed a identity for her business that would be...

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Graymatter begins new venture with Sport Testing Inc.

Graymatter recently established an agreement with SportTesting.com, the world's leading athlete evaluation company, to design and evolve...

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"Graymatter gave us a stylish online presence that has taken our retail business to the next level"

- Cuneyt Gulerce, President, Janan Boutique

"Graymatter's professionalism makes them a pleasure to work with. They are a valuable partner to our organization."

- James Hewitt, Executive Director, International Squash Doubles Association

"Graymatter has been instrumental in the development of our new brand image and the growth of our business."

- Mike Riehm, President, Envirobond Products Corporation

Graymatter developed the brand identity for Define Me Personal Training, a company founded by Michelle Pitman. Michelle needed a identity for her business that would be approachable and inviting for her target market, 20 - 45 year old females. The logo features an array of bright, complementary colours that are reflective of the warm personality of Michelle. It's symmetrical design is comprised of overlapping circular shapes and adjoining line work to create a very distinct and enchanting logo. The dual female faces is a nice tie in to the brand name and her philosophy of creating a balanced lifestyle using coaching and customized programming to assist you in making changes that will last a lifetime. 

www.defineme.ca