branding

Froese Forensic Partners is one of Canada’s largest independent financial investigative firms. They provide expert opinion reports and testimony in matters such as forensic accounting and fraud investigations,  computer forensics and electronic discovery, professional misconduct and auditor negligence, and personal injury damages. They enlisted the expertise of Graymatter to develop the brand identity for their newly formed company.

The final logo features a unique and meaningful icon that is a dimensional abacus bead disected into three parts, conveying the forensic nature of their accounting. The bold lime green colour scheme is reflective of the personalities of company’s partners and makes a statement in a traditionally conservative industry.


Once the logo was complete, Graymatter deepened the identity through the development of collateral material such as business cards, letterhead, brochures & event invitations.


Each print element maintains a clean and contemporary appearance, using a consistent colour palette and minimal graphics. The positioning of the brand as a progressive and innovative firm clearly sets them apart from the competition.