branding

The School of Yoga Therapy and Natural Medicine is a Toronto based educational facility that offers  specialized programs for practising and teaching. Graymatter was retained to complete an exploration on their brand identity as well as create a logo for a related initiative called YogaVision. After developing a wide range of contemporary design options for the school, they decided not to pursue the initiative any further. The following are examples of the quality of the branding work put forth.